Unleashed by Purina (Aug 2024 - present)

Unleashed by Purina runs Purina’s startup accelerator programme, helping groundbreaking pet startups from around the world improve their businesses. What started as a monthly blogging grew into a full content marketing strategy and execution role. I now run the entire Unleashed content ecosystem, including the newsletter, website and LinkedIn content.

https://www.unleashedbypurina.com/blog/is-veterinary-medicine-ready-for-ai

https://www.unleashedbypurina.com/blog/unleashing-our-2025-graduates

https://mailchi.mp/purina/cat-tech-edition?e=6d588ed8b8

• Content marketing strategy and planning

• Thought-leadership blog writing

• Investigative journalistic article writing

• Interview writing

• LinkedIn post creation

• CRM management and reporting

• Email newsletter formatting and mailing

• Liaising with graphic design teams

• Creation of style guide